The winery is located in the village of Valdobbiadene, 60 kilometers north of Venice. This is considered the most prestigious and historical Prosecco production zone.
Antonio Franco founded the “Cantine Franco” winery in Valdobbiadene in 1919. It is one of the oldest winery’s in Valdobbiadene, located in the center of town, close to the countryside and the vineyards.
Valdobbiadene is located at the foot of the Prealps, a mountain range in the south-eastern part of the Alps. This region in the north-eastern part of Italy is most famous for the prized Prosecco vine and wine production.
The area lies in the Veneto, in the hilly strip of the Province of Treviso, that lies between the small towns of Conegliano and Valdobbiadene. The production zone comprises fifteen communes. Vines are grown only on the most sunny parts of the hills, at altitudes varying between 50 and 500 meters above sea level, while the north-facing slopes are covered mainly in woodland.
Antonio founded it, Nino expanded it and Primo improved the company performance. When Primo took over its management, in 1982 it was a turning point for the estate. Silvia is the next generation responsible for future growth of the property.
Primo began to travel in 1982 and was one of the first of the pioneers to successfully introduce a different sparkling wine than Champagne to the International market exporting his Prosecco wines in Europe as well as in the Americas and the Far East and other International markets. He also invested in the production process in order to make high quality wines, eliminating all those wines that were atypical for the area. Primo also began to monitor closely the grape cultivation with the purpose of achieving the highest quality from the raw material to the final product.
He has been successful, thanks to his open minded personality, his spontaneity, reliability and competence as well as his charm and ability to communicate his love for his work, and his passion to produce the highest quality sparkling wines.