Since 1340, 19 generations one after another, have managed the Monfalletto property in the town of La Morra, the center of the production of Barolo wine. Even today, the property is entirely family-run. Giovanni Cordero di Montezemolo and his children Elena and Alberto are the protagonists of this millennium.
The historical single-body vineyard area of 28 hectares (69 acres), rare for the area, extends over all sides of the hill. The land has always been cultivated with the various local varieties, selected and distinctly planted according to sun exposure, type of soil and the altitude.
Over the course of the last 50 years, Paolo Cordero di Montezemolo and then his son Giovanni, have expanded the grape vine cultivation for wine production for the Winery. The most important acquisition was an old vineyard of over 2 hectares in the Villero cru located in the town of Castiglione Falletto from which the Barolo Enrico VI is produced.
Other important investments have been made in the nearby area of Roero that lies just north of the Tannaro River where the family owns and leases a total 8 hectares of vines.
Born in 1981, Alberto Cordero di Montezemolo is the face of a family-run winery in Piedmont, Italy, and runs the business with his father, Giovanni, and sister, Elena, and says he “makes wine with a passion”. He says vineyard ownership in Italy can be highly fragmented because, in the 19th century, couples often had eight or nine children and plots became increasingly subdivided by inheritance. The Cordero family, however, kept their vineyards intact.
Their 51-hectare estate is located in La Morra and grape varieties planted include arneis, dolcetto, chardonnay, barbera and nebbiolo.
“It is wrong to approach wines from a perspective of traditional versus modern style,” he says, adding that he instead strives to make them “as pure as possible”.